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1. Does the Intro Match the Point in the Sales Cycle? — Identify buyer journey phase and match content. 2. The Intro Must Have a Hook — educator w/ facts, fear factor, or funny/entertaining. 3. The Intro Must Tease the Main Content — pitch what they'll learn to keep them reading to the CTAs. 4. The Intro Must Establish Trust & Authority — show expertise/accomplishments on the topic. 5. The Intro Must Explain Your Method — explain ranking criteria if reviewing multiple products; don't parrot others. 6. Get Straight to the Point — don't write like a novel. 7. Don't Make the Intro Too Long — only as long as needed to hook the reader. 8. Don't Include Outbound Links in the Intro — only goal is to get them reading further (exception: monetized links). 9. Bonus: make sure these rules apply to articles you internally link to.
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